The Duchess Rants – Dying of Exposure

Any one of us who has ever done anything creative at all – and an unconscionable amount of people who do not-necessarily-creative-but- applicable- craft-or-business-stuff – know that particular siren call.

“Oh, we LOVE [the area under discussion]. That’s why we want to be involved. And we would LOVE for you to be a part of it. But right now we cannot afford to pay contributors, but just THINK of the great exposure you’ll be getting…”

You’ve heard it many times, if you’re an artist, or photographer, or writer, or you make music, or you design websites, or you make jewelry, or you make quilts, or [fill in your activity here].

I remember one exchange posted somewhere – a person who contacted someone whose work they loved (I think it was quilts; it was a while ago) and gushed about the work, and asked how they could get one of their own. The creator responded with a thank you note, and gave the inquiring person a quote for the size of the object that they wanted – I believe it was something in the region of $400.

The inquirer balked – “why so expensive??” The creator actually spent the time to explain. THIS is how much the raw materials cost. And THIS is how much time it would take to create the item you want. And THIS is how much it is worth for the creator to spend that time, using the necessary raw materials. Materials+expertise+time+inspiration  (because that last, that bit of soul, was what made the inquirer fall in love with the work in the first place) all equals THIS sum of money for what you specified you wanted.

The inquirer’s enthusiasm died away quite quickly when they realized that they would not be getting something gorgeous for a pittance, or for free. That seems to be a general state of affairs.

You quite often get the spiel “we are editing/putting together this online magazine/anthology. We want your stories/your art. Unfortunately we aren’t paying anything at this time, but maybe (if it’s a physical book, for example) we can stretch to a contributor’s copy. We just want the word ‘editor’ after our name, because that’s kind of cool. We’re playing, here, and we’re loving the game – won’t you help by donating your work to us…? Just think of the great exposure we’ll be giving you…”

Don’t get me wrong. I’ve written stuff for free – but only in highly specific circumstances. If a friend asks, for instance – or it’s a non-fiction piece on a certain subject in a publication which marks a significant issue or anniversary of something I care about. But when I see calls for submissions, I would like to see that they are at least TRYING. Not all pubs, especially the smaller startup ones, can afford to pay the pro qualifying rates that will enable you to use the publication to join SFWA, for instance. But can you put up at least a token payment, giving your creators just a HINT that they and their contributions are actually valued? And would you consider reining in your editorial impulses until such time as you are able to do that?

Some cultures used to put their elders on ice floes and sent them off into icy waters, when it came time to die; others have been known to abandon unwanted newborns on hillsides, and leave them to die at the mercy of the elements.

It’s high time art was valued. You want art? You need to pay what it is worth, or at least give the impression that you understand the concept that an artist needs to pay for stuff to stay alive and producing art. ‘Exposure’ doesn’t pay a single bill.

We, the artists and creatives of this world, we are the soul of our species. Without ART ‘Earth’ is just EH. Don’t let lack of soul let us slide into apathy.  Cherish your artists. They are irreplaceable, individual, unique, and not fungible.

One is not the same as another; you can give the same story prompt to a dozen writers or artists and you will get a dozen unique interpretations of the concept; They are ALL worth so much more than just thin air and ‘exposure’.

You can die of exposure.



About Alma Alexander

Alma Alexander's life so far has prepared her very well for her chosen career. She was born in a country which no longer exists on the maps, has lived and worked in seven countries on four continents (and in cyberspace!), has climbed mountains, dived in coral reefs, flown small planes, swum with dolphins, touched two-thousand-year-old tiles in a gate out of Babylon. She is a novelist, anthologist and short story writer who currently shares her life between the Pacific Northwest of the USA (where she lives with her husband and two cats) and the wonderful fantasy worlds of her own imagination. You can find out more about Alma on her website (, her Facebook page (, on Twitter ( or at her Patreon page (


The Duchess Rants – Dying of Exposure — 4 Comments

  1. In historical times, artists often had a Patron who gave them a place to live and work, food and a stipend to buy pen and ink, or clothes or such. They were expected to produce a masterpiece for the patron to show off at a party as well as sell their lesser work. Then the artist could afford to give a bit of work to a rabid fan.

    That was then. This is now. We have mortgages, and electric bills, and cat food to buy just like everyone else. But rabid fans think we live in the clouds and sup ambrosia.

    They need a bucket of ice water thrown on their heads. Lovingly of course because you never want to piss off a fan.

    • potential patrons are invited to investigate the modern equivalent – look up your chosen artist’s Patreon, if they have one (I do… 🙂 ) but the fantasy of an artist/writer/musician living in sin with their muse in a Paris garret… that went the way of the dodo when the Paris garrets became desirable real estate costing hundreds of thousands if not millions of (whichever currency you want to pick) in order to inhabit. Someone said once you only need one thousand True Fans – but getting to that magic number is perhaps harder than it might look…

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