“The digital audience doesn’t want different things; they want good story well told. There is no genre dominance, only well-crafted, well-told story dominance.” To compare books to a popular consumer product, Golden Oreos are profitable not because they are golden but because they are Oreos. As with all the other genres and flavors of Oreos.” Bruce White, a Fortune 500 management and process expert.
I love cookies. I used to make dozens of different sorts of cookies. I write books the same way—I love trying new recipes. I try to make all my cookie/book recipes yummy and satisfying, but let’s face it, some of us like golden Oreos and some of us hate them, and to heck with the fortune-winning recipe.
And then there are those of us who think Oreos are boring market-processed imitations of the real thing. Sure, they are of a well-crafted sameness that we can count on time after time, but who doesn’t want the occasional walk on the wild side—one of Phyl’s peanut butter chocolate swirl brownies, for instance.
Does this mean the digital audience prefers Oreos to chunky brownies? I don’t think so. But that audience is familiar with Oreos because they’re a brand name. Phyl’s brownies aren’t found on store shelves anywhere, so how does her audience find them? Her brownies are well-crafted and far more satisfying than Oreos, as far as I’m concerned, but we have to know about them before we can hunt them down.
So here at BVC, readers know they can look for fresh unique cookies, cookies you know come from well-established quality independent bakers and not factories. I like to think of my books as oatmeal/raisin/walnut cookies, thank you very much—yummy, good for you, and just a little bit nutty.