“The digital audience doesn’t want different things; they want good story well told. There is no genre dominance, only well-crafted, well-told story dominance.” To compare books to a popular consumer product, Golden Oreos are profitable not because they are golden but because they are Oreos. As with all the other genres and flavors of Oreos.” Bruce White, a Fortune 500 management and process expert.
This statement came up in a discussion of marketing recently here at Book View Café. What followed became a discussion of which cookie describes our writing. A family favorite came immediately to mind, substantial enough to satisfy a Cub Scout den, different enough to take to a party.
This treat has familiar flavors that blend in fun ways and surprise you with special nuggets. So I present to you my writing cookie:
PEANUT BUTTER CHOCOLATE SWIRL BROWNIES:
½ C crunchy peanut butter
1/3 C softened butter, margarine, or shortening
¾ C brown sugar
¾ C white sugar.
2 tsp Vanilla
Mix into the creamed ingredients
1 C flour
1 tsp baking powder
Spread cookie dough evenly in a 13X9 pan. Sprinkle top with 6-12 oz semi-sweet chocolate chips.
Bake at 350 10 minutes, just until chocolate chips are gooey. With a knife swirl the chocolate into the dough. Put back into the oven an additional 20 minutes or until a toothpick dipped into the center of the pan comes out clean.
Let completely cool on a wire rack before cutting.