Read This First!
McIntyre’s First Law:
Under the right circumstances, anything I tell you could be wrong.
Pitfall #6: Ygdylc‘haafuk’s Revenge,
McIntyre’s Laws of Titles
Never use a title that is
(a) impossible to pronounce; or
(b) embarrassing to say.
Doing either causes people to find it awkward to discuss your book. For example, Superluminal (a book of mine) has been misspelled and mispronounced by everybody, up to and including the New York Times (“…her novel Superliminal, which she says means ‘faster than light.’”)